Pink heart-shaped cake with pink rosette icing and the message "make me your estie", decorated with silver disco ball ornaments and a woman wearing pink furry heels in the background.
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created by a solo esthetician, for solo estheticians

helping solo estheticians show up online with strategy and intention

Your brand should work as hard as you do. At The Estie Edit, we help solo estheticians and beauty professionals build intentional, strategy-backed brands that attract dream clients and grow with them. From brand foundations to social media strategy and content planning, everything we create is designed to reflect your vision, elevate your presence, and make your brand do the heavy lifting — so you can stay focused on what you do best in the treatment room.

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Letters in black circles spell out 'FIND YOUR VOICE ONLINE' on a black background.

the estie edit services

♥

the estie edit services ♥

  • Dream client clarity, visual direction, and brand foundations that help your business feel aligned, elevated, and ready to grow.

  • We build clean, user-friendly websites that showcase your brand and make it easy for your ideal clients to find you and book their appointments with ease.

  • Whether it’s a seasonal promotion or special launch, we’ll work with you to develop a strategy that gets your message to the right audience at the perfect time.

  • From Instagram audits to content calendars, we provide tailored strategies and content to keep your social media presence strong and consistent with your brand.

  • Branded business cards, service menus, aftercare cards, signage, and flyers—everything you need to stay on-brand in your space.

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Computer monitor displaying a digital planner dashboard called Estie Content Planner with purple-themed palette, featuring various sections and tools for content planning for solo estheticians.

Estie Content Planner

A strategic Notion content planner built specifically for solo estheticians who want to show up online with clarity, intention, and consistency.

Plan your content, organize your ideas, build strategic captions, and track what actually performs, all in one streamlined system.

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Meet Gabi

The Estie Behind the Edit 
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Hi, I’m Gabi, the solo esthetician and branding enthusiast behind The Estie Edit. With a bachelor’s degree in Public Relations and a passion for both esthetics and branding, I’ve built a business that’s a reflection of what I truly believe in — and it’s worked. After growing my own brand from the ground up, I learned the value of creating something authentic that attracts the right people. Now, I’m here to help other solo estheticians do the same: create intentional brands that resonate with the clients they actually want to work with.

I know how much time and energy it takes to grow a business, so let’s take branding and marketing off your plate. Whether you’re just starting out or ready to grow your business, I’ll help you create a brand that feels true to you and speaks to your dream clients. With the right mix of strategy and design, I’ll make sure your brand stands out — and lets you focus on what you do best.

WORK WITH ME